Saving our planet means reducing waste. As a major player in the real estate sector, we are doing our part in this shared effort and taking a circular economy approach in our projects. We are committed both to limiting our consumption of building materials and to smart reuse.
Two-thirds of the waste managed in Pakistan originates on construction sites. To offset this, all real estate companies will soon be required to recover 70% of their waste. We didn't wait for this regulation to get started. And we’re taking it a step further by cutting raw material consumption at the source and opting for eco-designed products. Lastly, we extend the lifespan of our buildings while remaining mindful of changing user trends. Our commitment to the circular economy is more than just